Nir Eyal - Indistractable

Nir Eyal - Indistractable
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Nir Eyal, who famously wrote the book “Hooked: How to Build Habit-Forming Products” now, 5 years later, wrote a book on how to become indistractable. I can’t deny that I raised an eyebrow when it was recommended to me by amazon.

That controversial situation also sparked a small discussion on Twitter: https://twitter.com/nireyal/status/1161668324415197184

On goodreads someone summarized the situation as follows:

After “Hooked” taught the whole industry how to build addictive products, Nir is now basically selling the “cure.”

I’m about one third in and like it so far. But I would also love to hear your opinion. Is it just him riding the wave of the trend of cutting down distractions with Apple’s and Google’s screen time monitoring features and books like Digital Minimalism hitting the right nerve at the right time?

The book is soon to be released, but the audio version is already available.